California's tourism industry is booming with a record number of new rooms opening each year. In 2017 there were 10,793 rooms in 66 hotels finished and opened.
So how do you compete with all of these new rooms opening? You spruce up your hotel by making repairs and giving the walls a fresh coat of paint.
But what color do you choose? This choice is more complicated than simply choosing from the beach-themed paint colors.
As the experts in paint colors, we've created this guide to help you choose the best color for your hotel. So let's get to it, and by the end, you'll have your luxury resort's new color.
Nothing is more perfect than to mirror the colors of the ocean on the walls of your hotel. Plus it happens to be the majority of people's favorite color.
When it comes to retail locations, customers are 15% more likely to return when the store is blue. Use this fact to your advantage by making people want to return to your hotel.
You have the freedom of using the full range of shades of blue. Lighter shades of blue like robin's egg keep your rooms bright and airy.
More royal shades pair well with white to channel the aesthetics of Greece. Deeper shades of navy are associated with nautical themes.
Check out Hazy Blue by Benjamin Moore. Don't let the name fool you, this color is anything but hazy. It's a bright clear turquoise shade that will look richly toned in bright light without looking shrill.
A pale yet bright and sunny yellow will energize your guests and increase their appetite. Keep it on the softer side; people are more likely to cry and lose their tempers in yellow rooms.
No one wants either of these to happen while on vacation. It can also be smart to limit your use of yellow paint to accent pieces.
Greens of Nature
Just like blue, you are safe using almost any shade of green. For the most pleasing colors, stick to softer ones or ones you will find in nature.
Don't be afraid of darker and more vibrant green shades. If you do go with a darker or jewel-toned shade, be sure to balance it out with a lighter toned color.
For a well-balanced, soft green, consider Nurture Green by Sherwin Williams. This shade will mirror the softer green tones of nature without overwhelming your rooms.
Tans of Sand
You can't have bright colors everywhere. This would become overwhelming to your visitors.
Pair the color you choose with the colors of the sand. You already know they will look great together because they do in nature.
The neutral tones balance out the intensity of the color. It also helps bring the outside inside.
Sherwin Williams offers a color called Lemongrass. This beautifully neutral color shade of tan will pair perfectly with your blue or green. Consider painting your walls a neutral tan and then focus your color on the decor of the room.
Sea Shell Corals
Orange is a color that is associated with affordability. If your resort is higher end than budget, you may want to avoid paint that is too orange.
Don't be afraid to use softer peach and coral tones though. These work well as accent colors. A good rule of thumb is to stick to colors you find in nature.
Pretty in Pink
When it comes to pink, skip the neon, bubble gum, and magenta. Instead, look for a lighter and softer shade.
Seeing pink will slow down your guest's endocrine system. As they gaze upon your rooms, their muscles will relax.
Colors to Skip
There are a few colors, that while beautiful, you should skip. These are colors that evoke the wrong response and emotion in your guests.
Any Shade of Red
Red for example; it sparks passion and aggression in people. That stimulating effect works great for restaurants, but not so much for hotel rooms. Your guests want to feel relaxed, not stressed out while on their vacation.
While we are at it, stay away from any shade of red. Burgundy reminds people of things rich and defined, but it also tends to be too dark for the light, and relaxing feel you are going for.
White and Black as the Main Color
When it comes to white and black, skip them for use as the primary color. But don't rule them out as accent colors. Blue and white are a classic seaside pairing.
Black can look too harsh, so opt for a softer grey. This will give the same accenting effect without the harshness.
Lighter shades of purple, like lavender, give off a feminine feel. This can make your entire hotel feel more aimed at women. This isn't necessarily a bad thing, but why alienate half your guests when you could choose a color like blue that appeals to everyone.
Go too dark with your purple shade, and you evoke feelings of sadness, frustration, and depression. This is the exact opposite of what you want your guests to feel when they stay at your hotel.
Choose Your Beach-Themed Paint Colors
So what color will work best for your beachside luxury resort? Remember to choose brighter and softer shades of the colors we have spoken about here.
You'll also want to pair your beach-themed paint colors with a neutral color. This will keep your rooms from becoming overwhelming.
If you are still unsure of what color to use, then it's time to bring in the experts. As professional painters, we can help you determine what works, and what doesn't.
Contact us today and let's give your luxury beach resort the facelift it needs.