Choosing the right paint color for my commercial building

May 10, 2017


When it comes to your business, everything should be well-planned, and that includes your building's color scheme.  You want to make sure you choose the right paint color becuase, it isn't easy or cheap to repaint the entire building, is it?

So I created a guide that will help you in choosing the right paint color for your commercial building. Check out the topics that I have covered: 

 Let's get started!

Choosing the Right Paint Color for my Commercial Building

 

A commercial painting project can actually have a fairly large impact upon whether or not your business is successful. How can color influence how successful your business is? It can do so because color can actually help to influence people's moods. While the color of the walls for your business won't determine how well your business does, it can influence things to a surprising degree. Of course, you still have to have a solid business model, provide great value, and offer great customer service if you want your business to thrive. But in a world where competition seems to get more challenging on a daily basis, any extra little edge you can give your business could turn out to be a real difference maker. So when the time comes to paint your commercial building make sure that you put some time and effort into choosing both the right color, as well as the right painting company.


How Does Commercial Painting Differ From Residential Painting?


Before you start looking into different types of colors for your commercial building you should first understand how a commercial painting job differs from a residential painting job. The biggest difference between a commercial painting job and a residential one has to do with scale. Typically speaking a commercial painting job is going to involve painting a much larger area than a residential one will. Because of this the project is more involved and will require more manpower to complete than a smaller residential job will. It's important that you keep this in mind because hiring a company that doesn't have experience in painting large commercial projects can be a big mistake. Remember that chances are that you won't be able to be open for business during the painting project so speed is important. If you hire a company that hasn't handled large scale commercial projects before you may end up having to remain temporarily closed for a longer period of time than you want to. That, of course, leads to lost revenue, which is the last thing you want as a business owner.


How Color Affects People's Moods


Did you know that color can influence the way people think, feel, socialize, and even whether or not we feel relaxed or stressed out in certain situations? Over the years there has been a lot of studies put into discovering the link between color and mood and a fairly consistent picture has emerged. That picture shows that color can strongly influence the way someone feels when they are in a room. This is important because it will allow you to make color choices that can help to influence your customers in a positive way, which should help to increase revenue for your business. The last thing you want is to paint a room a shade of color that is going to push people into feeling uncomfortable or stressed out. If you do this then there's a very good chance that the customers that are visiting your business will try to spend as little time there as possible. When customers spend less time in your business they are likely to spend less money. Less money means less profit, which means your bank account will be taking a hit.

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So how do you choose the right color for your commercial business? You do it by first taking a look at what types of customers you are looking to attract, then you tailor the color scheme of your building in such as way as to attract that specific type of person to your business. For example, the color orange is often associated with being lower in quality and attention grabbing. So if you ran a discount store you may want to have orange applied in areas where you have the biggest bargains. Another example would be if you had a restaurant to use shades of red since red generally makes people feel hungry. If you run any type of medical practice shades of green are often associated with healing making it an ideal choice in this type of environment. Finally, shades of brown are often associated with a feeling of trust making it an ideal color for any type of legal practice or other types of business that requires people entrust anything of importance to that business.


Choosing The Right Accent Color Is Important As Well


Once you have chosen the primary color for your business it's important that you also choose the right accent color. If you paint a building one solid shade of color alone without any accent colors then that building will look flat and boring. To avoid having this happen you should choose an accent color that can be added to parts of your building to break up the primary color. How do you choose the right accent color for your building? A more conservative approach would be to choose a color that is the same basic hue as the primary color, but just a little lighter or darker. If you want a stronger emotional response then you may want to choose a complimentary color instead. Complimentary colors are colors that when mixed neutralize each other. Complimentary colors offer a look that is both appealing as well as appropriate for a business setting.


Make Sure That Your Commercial Business Looks Appropriate And Professional


Above all else, you want to make sure that your commercial building looks professional and appealing to anyone that sees it. If you have a building that has an old and faded paint job then that's not exactly going to convey a positive emotion in the people that see it. On the other hand, a well-maintained building exterior with a color scheme that is both striking and appropriate will likely help you to attract more people. Ultimately the approach you take with your commercial painting project is going to come down to your personal choices. If you want to make sure that you make the right decisions then make sure that you choose a professional company with a great reputation. When you hire the right company they can help you to make the right choices in colors on top of making sure the job is done the right way.

The Author | Ryan Spalding
Ryan has been in the commercial painting industry for over 20 years and has a wealth of knowledge that he loves to share. View More Post from Ryan Spalding