Did you know that as many as 93% of consumers choose to spend money on brands based on color? That's right. This great number of people make consumer-related decisions primarily after considering color.
And more than four-fifths of consumers also say that the main reason they bought products from a certain brand is because of the colors used, whether in the brand logo itself or the packaging.
This goes to show just how big an impact color has on consumers. And on people in general. It's also why hotel room colors can either prompt guests to book or look for another place.
All these said, it's time to ensure your hotel rooms feature the right color scheme. And here are five tips that'll help you attract and avoid turning off potential guests.
1. Understand How People React to Colors
To better understand your potential guests' reactions to your hotel rooms' color schemes, think about your personal reactions to certain tints and hues first.
Does a yellow room make you feel warm and welcome? Or perhaps how the color blue, especially those on the lighter side, seems to melt away the stresses of the day. Maybe the color red or orange always seems to draw you in, stirring a sense of urgency in you.
This is because it's in the nature of humans to react to color. In other words, colors have a lot to do with consumer behaviors. Colors have a drastic impact on their purchasing activities, as it does on their productivity.
Just consider what artist Pablo Picasso once said: "Colors, like features, follow the changes of the emotions." In essence, he pointed out how colors have a considerable impact on a person's emotions, feelings, and even moods.
For your hotel rooms, this means utilizing colors as a powerful tool for telling your guests that they'll have a great time in your establishment. Use your color scheme to make them believe they'll have a calming, peaceful, and relaxing time.
The most important part is to always keep in mind that the hospitality industry relies heavily on interior designs. And of course, that colors play a major role in making this as effective as possible.
2. Get to the Bottom of What those Colors Represent
Knowing what colors typically represent will make it easier for you to come up with the right hotel room color schemes. Again, your choice in colors, whether on the ceilings, walls, and floors, as well as furnishings, can bring down a guest's stress levels, or actually make them feel even more restless.
Since we're talking about hospitality services here, you need to choose colors that appeal to this specific buying side of consumers. To help you have a better grasp on what each color typically represents, let's take a look at services and which color they most commonly use:
White has always represented cleanliness and purity, two of the most important characteristics all outstanding hotels should have. However, there's more to using this color, so make sure you still have a pop of other colors against the white in your hotel rooms.
The color black often symbolizes luxury and power. This is why most skilled services, such as the technical profession use it.
Have you noticed how medical, health, and legal offices use gray as a main color? That's because it gives off a vibe of balance and neutrality. And it's also for this reason you'll now find this a common color choice in hotels.
Blue, as you've noticed, seems to always find itself in logos of banks and insurance companies. It's because this color gives off a sense of security. Which is why it's also perfect for hotels.
Other important and hospitality-relevant considerations when developing color schemes for hotel rooms include green as well as seasonal reds and oranges.
3. Darkness and Vividness Matter
Although some colors bring out the same reaction in a lot of people, you shouldn't base your hotel room choices on this alone. As important as taking these into consideration is factoring in darkness (or brightness), as well as vividness or saturation.
For instance, you'll find some hotels now capitalizing on explosive pops of colors. This is one consideration, but make sure you're considering for the sake of the specific market you're targeting. This may work for adventurous guests, but may not have the same effect on older patrons.
A good rule of thumb to follow is using lighter colors. For a long time now, these have given rooms, both in the residential and hospitality sectors, a brighter, more welcoming aura. Also, light colors can help make any room with size restrictions appear bigger.
At the same time, you can't discount the sophisticated features of dark colors. And don't forget that they give things a more intimate appeal.
Blues remain some of the best options when it comes to hotel room coloring schemes. In fact, many agree (and will argue) that it's the worldwide favorite. This is for the simple reason that blue invokes feelings of calmness and peace.
And those are the things people look for at the end of the day, right? So, that's another integral factor for consideration you shouldn't forget.
4. Who You Specifically Cater To
As mentioned above, adventurous pops of colors are best for adventurous guests. But possibly not as a great fit for older individuals.
It's for this reason you also need to factor in your hotel's specific target market. Perhaps you have a boutique hotel catering to younger individuals. In this case, know that younger people often go for the leafy part of the color palette.
This is also a primary reason for spas incorporating greens in their interior decors. Just think about it: greens bring a sense of renewal and relaxation. They also make people think eco-friendly and natural living.
5. Enhance with Neutrals and Earth Tones
Last, but not the least, is to also consider balanced hues and tones. Neutrals, including gray and brown (in addition to white and black), can be all your color scheme needs for balance.
This is especially true for hotel rooms that use vivid focal points, such as reds and yellows.
Making Your Hotel Room Colors Work for and Not Against You
The right hotel room colors can pave the way for more clients to make your doors swing. However, the wrong choices can also be the reason for your loss of customers. So, it's vital you take the time to ensure you use the best colors most suited for your target audience.
You can also rely on us for assistance when it comes to choosing the right colors. Give us a call so we can help you figure out where to start!